Base: Adults 18 and over
Audience
% Comp
  Adults
48,357
 
100%
 
  Men
27,322
 
57%
 
  Women
21,035
 
44%
 
           
  Age 18 to 24
16,170
 
33%
 
  Age 25 to 34
14,826
 
31%
 
  Age 35 to 49
13,720
 
28%
 
  Age 50 and over
3,641
 
8%
 
   
 
 
 
 
  Household Income        
  Over $100,000
7,254
 
15%
 
  $75,000 to $99,999
3,868
 
8%
 
  $60,000 to $74,999
3,385
 
7%
 
  $50,000 to $59,999
14,507
 
30%
 
  $50,000 and under
19,343
 
40%
 
   
 
 
 
 
  Employment        
  Professional/Management
10,155
 
21%
 
  Other
38,202
 
79%
 
   
 
 
 
 
  Education        
  Graduated College
8,704
 
18%
 
  Attending College
28,531
 
59%
 
  Other
11,122
 
23%
 
   
 
 
 
 
  Matial Status        
  Single
32,883
 
68%
 
  Married
15,474
 
32%
 
   
 
 
 
 
  Ethnicity        
  White
27,563
 
57%
 
  Black
10,155
 
21%
 
  Hispanic
6,770
 
14%
 
  Asian
1,451
 
3%
 
  Other
2,418
 
5%